Media & Entertainment
Empowering innovation, engagement, and seamless content delivery
Talk to our Experts With consumers increasingly turning to OTT platforms for their media consumption and gaming experiences, ensuring flawless functionality, seamless performance, and impeccable quality is imperative for businesses operating in these domains.
Our services specialize in comprehensive OTT Testing and Game Testing solutions, designed to address the intricate demands of these industries. We can help mitigate risks, optimize user experiences, and maintain a competitive edge in the dynamic landscape of digital entertainment. Our tailored testing methodologies guarantee excellence at every level, empowering businesses to thrive in the ever-evolving world of OTT and gaming.
Media & Entertainment Challenges and Solutions
- Rapidly evolving consumer preferences and behaviors
- Ensuring seamless integration across multiple platforms and devices
- Managing complex content rights and licensing agreements
- Addressing scalability and performance issues for OTT platforms and online gaming services
- Ensuring cybersecurity and data privacy in an increasingly interconnected ecosystem
- Balancing the need for innovation with the constraints of legacy systems and workflows
- Agile methodology to abide by the changing demands and keeping pace with recent trends
- Adopting responsive design principles to optimize content delivery across different screen sizes and resolutions.
- Implementing latest trends like AI and blockchain for transparent record-keeping of licensing agreements.
- Leveraging cloud computing and serverless architectures for elastic scalability. This also includes conducting load testing and performance tuning to identify and reduce latency.
- Conducting regular security audits and penetrating testing to mitigate vulnerabilities and protect sensitive data.
Delivered Business RoI
Get In Touch- 90% reduced regression time
- Early code issue identification
- Higher production quality with multiple production releases
Our Media and Entertainment Offerings
ISP Testing
Perform video player testing on iOS, Android, web & Smart TV platforms for new OTT. Include Substack Testing User subscription journey for OTT platforms which include displaying correct plans
Content Management Testing
The testing involves various modules such as News, Reviews, Listicles, Quiz, Movies, Shows, Sports, Subscription Plans, and Ranking. Content is organized effectively for easy retrieval through categorization and tagging.
API Testing
We perform end-to-end testing for the API tickets on all platforms (web, TV, and mobile). In addition to this, we evaluate API performance with different types of input, including valid and invalid data.
New OTT Testing
Synchronizing partner and plan from CMS on ISP portal. This also includes activating a subscription plan for the operator and validating E2E subscription activation, including on OTT Play App/Web (FE), Backend Db, Zoho, and ISP portal.
OTT Mobile & Web Application Testing
The process includes testing video and audio streaming functionality across multiple devices on the internet. Also, test login controls for OTT players, subtitles, banners, search settings, manage devices, events, notifications, flash sales coupons and payments are also evaluated.
Case Study
Gain Insights into our Services
Tx Helps an Audio Streaming Services Provider Achieve 50% Faster Time-to-MarketÂ
Tx deployed a team in a hybrid (Onsite & offshore) model and performed test advisory to create automation roadmap and set up the Enterprise-level test automation tool, UiPath Test Suite-based solution by working closely with the client’s teams.
Why Partner with Tx?
We possess deep insights and expertise in the Media & Entertainment industry to navigate the complexities of digital transformation effectively.
Tailored Solutions crafted to address the unique challenges and requirements of the Media & Entertainment sector, ensuring optimal outcomes for our clients.
Leveraging the latest technologies and innovative approaches to drive digital transformation initiatives, enabling businesses to stay ahead of the curve in a rapidly evolving landscape.
Our successful digital transformations speak volumes about our commitment to delivering tangible results and driving sustainable growth for our clients.
From strategy formulation to implementation and beyond, we provide end-to-end support, guiding businesses through every stage of their digital transformation journey with unwavering dedication and expertise.
Recent Insights
Speak to an expert
In your line of work, we know every minute matters.
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Media & Entertainment platforms deal with rapid content delivery cycles, multi-device compatibility, fluctuating user loads, and high user expectations. Ensuring seamless streaming, zero downtime, and secure content across OTT platforms, mobile, and smart TVs is crucial.
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TestingXperts uses AI-led QA frameworks, accelerators, and robust automation to reduce regression cycles by up to 90%. This enables faster releases, quicker feedback, and scalable testing across devices and platforms.
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Services include functional testing, performance testing, device compatibility testing, automation testing, and security testing. The goal is to enhance user experience, ensure high-quality content delivery, and prevent revenue-impacting failures.