About Client
The client is a leading Media and Entertainment service provider with holdings in OTT, print, and electronic media. The client has a content discovery platform that offers a curated selection of movies and shows on various streaming platforms. It emphasizes offering users a customized viewing experience based on their preferences.
Business Outcomes
- Improved Application Quality
- Seamless integration of 32 OTT platforms
- App Speed Improvement and Crash Reduction
- Payment and Subscriptions modules streamlined
- Better Content Management
Client’s Business Need
The client was looking for a QA partner to help them test the functionality and performance of various features of their content discovery application for viewing content on various OTT platforms. They also offer multiple packages for premium iOS and Android mobile users and require urgent assistance to streamline their subscription and payment modules.
Solution
TestingXperts (Tx) worked closely with the client, had a full grasp of their business requirements, and delivered the following:
- Tx team understood the workings of the client’s application and analyzed their modules (mobile, web, API, subtract, ISP, New OTT, CMS, etc.) and suggested a functional testing framework that was cost-effective, customizable, and flexible.
- TestingXperts team performed extensive testing to verify the functionalities of their modules and offered CMS testing to enhance the user experience by working on the back end and front-end.
- Offered pack testing during the festive season to validate the functionality of their application’s discount services.
Result
- Helped in integrating 32 OTT platforms
- Increased user base to 5 million
- Enhanced content discovery capabilities of the application
- A fully functional application for OTT needs
- Increased App speed and reduced crash rate leads to overall performance improvement Fixed
- Streamlined payment and subscription modules for seamless transactions
